Solan Headlines – Small Online Indian Store Defies All Odds To Compete and Thrive Amid The Pandemic

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April 05
08:03 2021
Innovative online shopping platform,, survives the Covid-19 pandemic to deliver an unprecedented shopping experience to customers across the US has not let the Covid-19 pandemic deter it from its primary goal of delivering the best possible shopping experience to customers looking to purchase Indian grocery online. The relatively small online store has defied all odds to compete with seemingly big names and thrive during the pandemic, thanks to its user-friendliness, versatility, and comprehensiveness. 

The global online retail market has evolved over the years to become a multi-billion-dollar market. The case is not particularly different in the United States. More shoppers have resorted to making their purchase online due to the ravaging Covid-19 pandemic, with big brands such as Amazon and Walmart, being the biggest beneficiaries. The start of the pandemic brought a new phase to shopping, with small businesses witnessing a drastic drop in their revenues. However,, despite its relatively small size has not let the pandemic determine its fortune. 

The niche online e-commerce marketplace was created in 2014 by an Indian couple as a women-led small business specializing in catering to the growing demand for Indian Products in the USA. Over the years, the company has grown organically. However, the pandemic led to many stores selling on the marketplace temporarily shutting down their operations due to safety protocols, amid growing demand for essential items like Indian grocery, cookware, and Indian clothes online. 

The New York-based business consequently partnered with some wholesale distributors specializing in grocery items like lentils, atta, mixed flour, spices, and snacks to ensure that customers make their favorite meals and have some good time with loved ones during the lockdown. The move went a long way in helping customers fulfill their needs while making it relatively easy for to cope with the demand from consumers. 

The secret sauce is to be able to find a way out when times are tough. Connecting with customers at a personal level and provide them with exceptional service goes a long way in turning visitors into customers,” said the owner of, Sadhana Bothra. “In next five years, we plan to become the Amazon for ethnic Indian products outside of India. We see an incredible growth potential for this business, both among Indians and mainstream Americans. Thousands of Indians / South Asians migrate to the USA every year either for study, research or work, thereby constituting over 1% of the total US population which means there is a palpable demand for Indian grocery, traditional Indian clothes, handicrafts, cookware, and so many other Indian products in America.” 

For more information about and the unique shopping experience offered, please visit - can also be found across social media, including Facebook and Twitter. 

About DesiClik 

DesiClik is a NY-based niche e-commerce marketplace specializing in Indian products that span 150+ categories. The company was formed in 2014 by an Indian couple and is a bootstrapped woman-led venture started by Sadhana Bothra who gave up her wall street IT carrier in 2000 to raise her kids. Some of the most popular categories on the marketplace include Indian grocery, kitchenware, traditional Indian clothes, ethnic jewelry, handicraft, gifts, furniture, restaurant equipment, religious puja items, festive goods, and household items. 

Media Contact
Contact Person: Rahul Agarwal
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Country: India

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